Hi Friends,

Today during surfing in Google, I noticed that Google now showing description of website in SERP more than 2 lines, means 3 lines or 4 lines descriptions. Generally Google shows the description of any website around 150 to 155 characters in SERP.

Here you can see the different screen shots of 3 to 4 lines description in Google SERP.

For more screen shots, please visit my Flickr Profile

I also noticed that Google showing 3 to 4 lines description only for the long term queries. Generally a query which has more than 3 words, if you have less than 3 words then you can’t see the 3 to 4 lines Description in Google SERP.

I checked those kinds of queries in Google.com and Google.co.uk and I found that Google shows 3 to 4 lines description of Website in both search engine’s SERP. You can also try different long phrase queries, for checking more.

I don’t know why Google showing this. Google testing something in its Algo or is this Google mistakes?? Anybody noticed this kind of changes in SERP?? Please feel free to share it.

Generally we all SEO know that how to do Keyword Research and Website Optimization for English Sites. So, today I want to share some information on how to do Keyword Research and Website Optimization for Non English Websites.

Generally most of the people are using Google Keyword Suggestion Tool and Wordtracker for Keyword Research work. But these tools can be helpful to you in Keyword Research for English language websites. When we have websites in other languages such as French, German, Spanish, Russian, Arabic, and Chinese etc. At that time keyword research is difficult for us. Because there is no keyword research tools for other language keywords. Here I have some tips for keyword research of non English sites.

Ask General Public :-

It is not an online way, but offline way of keyword research. Suppose you have French language website for specific product (eg. Cloths) and you want to do keyword research for it. At that time you have to ask the group of people regarding that product and also have to ask them that which keywords they are using for finding this kind of products online? Or what they are calling to that product?

Eg. Ask questions to the group of Children

Ask questions to the group of teenagers (male)

Ask questions to the group of teenagers (female)

Ask questions to the youngsters (male)

Ask questions to the youngsters (female)

Ask questions to the middle aged men

Ask questions to the middle aged women

Ask the old aged men

Ask the old aged women

This method is little bit time consuming and you can use this method only when you know particular language. If you don’t know that language then you can’t use this method for keyword research. Through this method you can get the idea about the local people and also you can get the idea that what they are thinking about that particular products and what kind of keywords they use for searching that kind of products online. So that will be useful to you for getting business from local public.

Use Online Communities and Forums :-

Another way of keyword research for non English sites is to use online communities and forums. This method is very useful to those people who doesn’t know the other language or who knows only English language. In this method you have to participate in language related online communities and forums (eg. France Yahoo Answers for French websites). You have to submit your questions in those forums and online communities So you will get the answers of your questions through online communities and forums. Now you might be thinking regarding submission of questions in French language, as you don’t know French … OK… OK… Now you have to use translation tool. You can use Google Translation Tool and many more available online. In this tool you can write your questions in English and get translated in other languages and then paste those questions in online communities and forums, and whenever you get the answers then again you can translate other language words in English. Through this method you can get the idea about particular products from general people who are using internet and which keywords they are using for searching particular products.

Use Keyword Research Tools :-

Third method of keyword research is use keyword research tool. Already I have said you that there are no tools for keyword research of non English languages. Here we can translate the English keywords in other language keywords. As for example.

English Keyword – search engine optimization – Translate this keyword in other languages

French – optimisation du moteur de recherché

German – Suchmaschinen-Optimierung

Spanish – optimización del motor de búsqueda

By this way you can do your keyword research for non English sites. This method is difficult for you when you have Arabic, Chinese, Russian, Korean language websites (Only in case of you don’t know these kind of languages). If you know those kinds of languages then it will not create problem for you.

By these three methods you can do keyword research for non English websites and you can target primary keyword and secondary keyword on your particular page. And also by the way of translation you also can do optimization of your non English sites.

If you have any other idea for keyword research of non English sites. You are free to share it here.

Note :-

Recently my talk with my friend Maria Podolyak. She told me that there is Google keyword research tool is available in other languages. (as example. For keyword research of French language you can use this tool https://adwords.google.fr/select/KeywordToolExternal ). Same way you can find keyword research tools for other languages. She also suggested me one more Keyword Research tool for Russian language and its for Yandex Search Engine. Yandex is popular search engine in Russia.

Orkut is acquired by Google. Orkut is a social community and it is very popular in India and Brazil. Today I am giving you tips on how to get targeted traffic through Orkut. If you are from India or Brazil or if your business is related to India and Brazil people then Orkut is very useful place for getting targeted traffic for your business.

Create your Profile:

Create your profile in Orkut using your Gmail A/c. Fill up your profile with complete details. In Orkut there is 3 part of profile, Social Profile, Professional Profile and Personal Profile.

Join the Communities:

After completing the profile in Orkut, you should to join communities related to your business and your interest. Eg. If you are a Web Designer then you should to search in the Search Box with the keyword of web designer. You can find the web designing related so many communities and join it. You can find the search box above right corner of the Orkut.

Participate in communities:

After joined the communities you should to participate actively in major communities. Give the Answers of the questions to the members of communities and ask questions to the members of the communities.

Send Friend Request:

After joined the communities in Orkut, you should to send the friend request to the people who are interested in the field of web designing. You should to send the friend request with the message. In message you should to mention that what is your purpose for friendship.

Create Own Communities:

Create your own community related to your interest and send the request to join the community to those people who are interested in your field. Share useful information and tips through your community. Setup a poll and give the answers of the questions.

Keep in Touch:

After all these activities keep in touch with your friends. Wish them for their birthday and also wish them on occasions like Christmas, Diwali and New Year.

Through above activities you can develops the branding of your business, getting popularity and also you can get the targeted traffic on your site.

Hi friends, sorry for the delay post. Actually I was busy in my friend’s marriage. So today here I have posted the information on Google’s Advance Search Operators. Which are very helpful for getting particular information from Google.

Basic Search Operators Examples

Query : SEO Services

You can find the pages containing the words SEO and Services

OR Search

Query : SEO OR SEM

Exact Phrase Search

You can find the pages containing information on SEO OR SEM

Query : “I Love You”

You can find the pages containing exact phrases of I Love You

Query : British –library

You can find the pages containing the word British but NOT the word library

Synonym search

Query : SEO ~glossary

Through this command you can finds the pages containing glossaries about SEO, as well as dictionaries, lists of terms, terminology, etc.

Query : data-entry

Through this command you can find the pages containing all forms of the term, if spelled as a single word, a phrase or hyphenated.

Query : define:popular

Through this command you can find the different definition of the word popular

Calculator Search Operators

Basic Arithmatic

Query : 15 + 30 – 32 * 2 / 4

Percentage of

Query : 22% of 40

Raise to a Power

For this you can use two types of search operators

Query : 3**7

OR 3^7

Convert units

Query : 1000 Euros in Pound

Query : 160 lbs in kg

Query : 48 in hex

Restrict Search

Flight Search

City 1 City 2

Query : Ahmedabad Singapore

Through this command you can finds the result that contains book flights from Ahmedabad to Singapore. Here you can add any of two country or city for know the information about flight between that two cities.

Domain search

Site :

Query : site:www.searchenginecity.org

Through this command you can get the result of pages that crawled by the Google.

“+” search

Query : Star Wars Episode +I

Through this command you can find the pages of Star Wars Episode I.

Numrange search

[#]..[#]

Query : mobile $350..$600

Through this command if you want to search within a range of numbers at that time this operator is useful for you. You can also use year and any numerical value to search within a range of numbers.

Specific File Search

Filetype: OR ext:

Query : SEO Tutorial filetype:pdf

Query : SEO Tutorial ext:pdf

Through this command you can find the result of pages in particular file type.

Backlinks Search

Link:

Query : link:www.searchenginecity.org

Through this command you can find the linked pages (backlinks) of that particular site.

Fill in the Blank “*” Search

Query : insulin was invented by *

Sometimes the best way to ask a question is to get Google to ‘fill in the blank’ for you. You can do this by adding an asterisk “*” in the part of the sentence or question that you want filled in.

Specialized Information Queries

Book OR books

Query : book online marketing

Through this command you can find the books related to online marketing. (Here no need to add colon(;) after book. )

phonebook:

Query : phonebook: McDonald’s WA

Through this command you can find the result of phone numbers of McDonald’s in Washington.

rphonebook:

Query : rphonebook: Tushar Patel GA

Through this command you can find the residential phone no of Tushar Patel, who is living in Georgia (GA)

Movie:

Query : movie: titanic

Through this command you can find the information about Titanic Movie, with reviews, Showtime etc.

Stocks:

Query : stocks: goog

Through this command you can find the current stock price of Google

Weather:

Query : weather: ahmedabad

Through this command you can know the weather of any city.

Alternative Search Operator

Cache:

Query : cache:www.searchenginecity.org

Through this command you can find the Google’s cached version of a Search Engine City home page.

Info: OR id:

Query : Info:www.searchenginecity.org

Through this command you can find the info about a Search Engine City

Related:

Query : related:www.searchenginecity.org

Through this command you can find the list of web pages that are similar or related to the Search Engine City.

SEO Related Search Operators

Allinanchor:

Query : allinanchor:buy Viagra

Through this command you can find the pages that are called buy Viagra by others, means all query words must appear in anchor text of links to the page.

Inachor:

Query : seo services inanchor:freelancer

Through this command you can find the pages on SEO Services for which links to the page say they are “freelancer”. Terms must appear in anchor text of links to the page.

Allintext:

Query : allintext:services seo sem

Through this command you can find the pages for services with SEO and SEM keywords. All query words must appear the in text of the page.

Intext:

Query : matt cutts intext:google

Through this command you can find the pages mentioning Matt Cutts where, Google is included in the text of the page.

Allintitle:

Query : allintitle:seo services

Through this command you can find the pages with titles containing “SEO” and “Services” keywords. All keywords must appear in the title of the page.

Intitle:

Query : Social Bookmarking intitle:top ten

Through this command you can find the pages with the words Social and Bookmarking that inclue top ten in the title of the page.

Allinurl:

Query: allinurl:seo services

Through this command you can find the pages containing the words SEO and Services in the URL. All keywords must appear in the URL.

Inurl:

Query : seo inurl:blog

Through this command you can find the pages in which the URL contains the word blog. The term must appear in the URL of the page.

Search Operators of Google Groups

Author:

Query: Search Engine author:Will Spencer

In Google Groups through this command you can search the articles on Search Engine, which are written by Will Spencer

Group:

Query : Search Engine group:alt.internet.search-engines

Through this command you can find the group messages of Search Engine from the alt.internet.search-engines group.

Insubject:

Query : insubject:seo

Through this command you can find the articles containing SEO in the subject line.

Search Operators of Google News

Location:

Query : SEO location:india

Through this command you can find the SEO news from India.

Source:

Query : source:informationweek

Through this command you can find the articles from the site Information Week

Search Operators of Froogle

Store:

Query : shoes store:reebok

In Froogle through this command you can find the shoes from the Reebok Store.