Google Showing 3 to 4 Lines Website Description in SERP

03.05.2009 | 4 Comments »
Posted in: Google | Google Other

Hi Friends,

Today during surfing in Google, I noticed that Google now showing description of website in SERP more than 2 lines, means 3 lines or 4 lines descriptions. Generally Google shows the description of any website around 150 to 155 characters in SERP.

Here you can see the different screen shots of 3 to 4 lines description in Google SERP.

For more screen shots, please visit my Flickr Profile

I also noticed that Google showing 3 to 4 lines description only for the long term queries. Generally a query which has more than 3 words, if you have less than 3 words then you can’t see the 3 to 4 lines Description in Google SERP.

I checked those kinds of queries in Google.com and Google.co.uk and I found that Google shows 3 to 4 lines description of Website in both search engine’s SERP. You can also try different long phrase queries, for checking more.

I don’t know why Google showing this. Google testing something in its Algo or is this Google mistakes?? Anybody noticed this kind of changes in SERP?? Please feel free to share it.

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4 Responses

  1. SEO Check March 5th, 2009 at 10:23 pm

    I noticed the same some days ago – but now it’s back to normal. Think they are testing this …

    It will give me a lot of work to optize decriptions to the new standard … but gives more room for creativity.

    Steen Öhman
    SEO Check – online marketing

  2. AmirulFaisyal March 12th, 2009 at 2:04 pm

    Hi Gunjan,

    I noticed the same thing as well. From my observation Google will show these longer-than-usual snippet whenever the keyword queries are more than 3 words. I wrote the same thing on my blog last month (however it’s in Malay language though…but you can see the screen shots there) :

    http://jurnalsem.com/snippet-ganjil-google/

  3. 2Go Media November 11th, 2009 at 5:49 am

    Google seems to changed their SERP displays this is a nice information never have thought of this, now that I know how to adjust in case this happens again.

  4. Srinivas Kumar February 22nd, 2010 at 7:18 pm

    I havent noticed this yet.

    Thanks for the information, let me go and check the searches.

    Regards,
    Srinivas

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