Hi Friends,

Today during surfing in Google, I noticed that Google now showing description of website in SERP more than 2 lines, means 3 lines or 4 lines descriptions. Generally Google shows the description of any website around 150 to 155 characters in SERP.

Here you can see the different screen shots of 3 to 4 lines description in Google SERP.

For more screen shots, please visit my Flickr Profile

I also noticed that Google showing 3 to 4 lines description only for the long term queries. Generally a query which has more than 3 words, if you have less than 3 words then you can’t see the 3 to 4 lines Description in Google SERP.

I checked those kinds of queries in Google.com and Google.co.uk and I found that Google shows 3 to 4 lines description of Website in both search engine’s SERP. You can also try different long phrase queries, for checking more.

I don’t know why Google showing this. Google testing something in its Algo or is this Google mistakes?? Anybody noticed this kind of changes in SERP?? Please feel free to share it.