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7 Reasons Why Visitors Don’t Buy Products From Your Site.
By Gunjan Pandya | February 24, 2008
Today in Search Engine City I want to share 7 reasons to why visitors don’t buy products from your site with you. 7 main reasons are influencing to visitors not buying the products from your site. Here now we are discussing on those reasons.
Price of the Product:
Price is very important for every buyer. After seeing the product page, each customer thinks about the price and wants to check the price page. If they find that price of the products are very high then they will not buy the product from your website.
Quality of the Product:
Second factor is quality of the products. Every visitor checks the quality of the product before buying the product. If visitors find that quality of the product is dull then they also don’t want to buy the product from your site.
Insufficient Product Information:
Before buying any products from your website every visitor wants to get detail information about the products. We should to provide detail information about our products and also with the large image of the product. If visitors feel that there is no sufficient information on products then they also don’t want to buy product from our website.
Brand of the Products:
Sometimes brand of the products is also influencing visitors not buying products from your site. Sometimes visitors want to buy branded products from websites. If your products are not branded then visitors also don’t want to buy products from our website.
Demand of the Products:
Demand of the products is also one of the factor that visitor don’t buy products from your website. If you have targeted USA for selling your products, but in USA there is no more demand for your products so at that time visitors comes on your website, but don’t buy the products.
Geo Location of the Website:
Some times visitor wants to buy products from website of USA. But your physical address of your website is from UK. At that time visitors also don’t buy products from your site.
Security of Money:
Every visitor is always thinks about the security of their money. If they find that your website is not secure for purchasing the products, then they will not buy products from your website. You should to put your cart on secured server and always use SSL certificate for security of the money of your customers.
Topics: Online Marketing, Search Marketing |
March 23rd, 2008 at 5:15 pm
It’s definitely not true about product pricing. Cause first of all when they see the price, they compare it to alternative products they’ve seen before. Or they compare it to the pricing limit drawn by their imagination. So basically, if your product is unique, or has unique features - it depends on your marketing strategy on how expensive your product can be in their heads.
P.S. Sorry for my English, i’m still studying it
March 30th, 2008 at 3:43 am
@tvsm22:
See sometimes we are selling unique products with unique features but consumer is not able to buy our product due to having high prices of our products.
And we can’t say about the psychology of consumer, because there is different psychology of every consumer. so…
May 26th, 2008 at 7:07 pm
A good list but every consumer has a different reason for buying a certain product.