Hi Friends, Now a days most of the people and business are using Social Media, Social Networking or Social Bookmarking websites for their personal use or to promote their business, product and services. So I think, to provide information on Social Media Marketing will be more helpful to you. Today Here I have created presentation on Social Media Marketing Guide and sharing it to you as a slide. Though this Social Media Marketing guide you will get information on How to promote your website through Social Media, how to increase your traffic through social media, time management for social media activities, basic rules of social media optimization and many more things. I hope this Social Media Marketing guide will useful to all of you… Cheers..

If you have any query or suggestion related to Social Media marketing, please feel free ask me in the comment.

Hi Friends, Now a days so many people and business are using Twitter to promote their business, product and services. So I thought that to provide information on Twitter will be helpful to you. Today Here I have created presentation on Twitter Marketing Guide and sharing it to you as a slide. Though this Twitter marketing guide you will get information on How to promote your website through Twitter, how to increase your followers, basic rules and commands of Twitter and many more things. I hope this Twitter marketing guide will useful to all of you… Cheers..

If you have any query or suggestion related to Twitter marketing, please feel free ask me in the comment.

First of all I wish you Happy New Year 2010 to all readers of Search Engine City.

Now it’s a time to update Copyright Year in your website. Year 2009 already completed, so you should update your Copyright (©) year 2010 instead of 2009 in the footer of your websites.

If you have fewer pages in your website then you can update your Copyright year manually or if you have large website then you should do it through program.

Here I found some of programming code to update your copyright year automatically every year in your websites.

I am not sure that which programming code is suitable for your website, so I suggest to ask your web developer before implementing any code in your website.

Javascript

Copyright © xxxx
<script language=”JavaScript”>
var d=new Date();
yr=d.getFullYear();
if (yr!=xxxx)
document.write(”- “+yr);
</script>

And replace xxx with the first year your website was published.

PHP

Copyright &copy; <?php date(”Y”); ?>

Classic ASP/VBscript

Copyright &copy; <%= year(date) %>

I hope this post will helpful to you for updating your copyright year in your website.

Hi Friends,

Today during surfing in Google, I noticed that Google now showing description of website in SERP more than 2 lines, means 3 lines or 4 lines descriptions. Generally Google shows the description of any website around 150 to 155 characters in SERP.

Here you can see the different screen shots of 3 to 4 lines description in Google SERP.

For more screen shots, please visit my Flickr Profile

I also noticed that Google showing 3 to 4 lines description only for the long term queries. Generally a query which has more than 3 words, if you have less than 3 words then you can’t see the 3 to 4 lines Description in Google SERP.

I checked those kinds of queries in Google.com and Google.co.uk and I found that Google shows 3 to 4 lines description of Website in both search engine’s SERP. You can also try different long phrase queries, for checking more.

I don’t know why Google showing this. Google testing something in its Algo or is this Google mistakes?? Anybody noticed this kind of changes in SERP?? Please feel free to share it.

Generally we all SEO know that how to do Keyword Research and Website Optimization for English Sites. So, today I want to share some information on how to do Keyword Research and Website Optimization for Non English Websites.

Generally most of the people are using Google Keyword Suggestion Tool and Wordtracker for Keyword Research work. But these tools can be helpful to you in Keyword Research for English language websites. When we have websites in other languages such as French, German, Spanish, Russian, Arabic, and Chinese etc. At that time keyword research is difficult for us. Because there is no keyword research tools for other language keywords. Here I have some tips for keyword research of non English sites.

Ask General Public :-

It is not an online way, but offline way of keyword research. Suppose you have French language website for specific product (eg. Cloths) and you want to do keyword research for it. At that time you have to ask the group of people regarding that product and also have to ask them that which keywords they are using for finding this kind of products online? Or what they are calling to that product?

Eg. Ask questions to the group of Children

Ask questions to the group of teenagers (male)

Ask questions to the group of teenagers (female)

Ask questions to the youngsters (male)

Ask questions to the youngsters (female)

Ask questions to the middle aged men

Ask questions to the middle aged women

Ask the old aged men

Ask the old aged women

This method is little bit time consuming and you can use this method only when you know particular language. If you don’t know that language then you can’t use this method for keyword research. Through this method you can get the idea about the local people and also you can get the idea that what they are thinking about that particular products and what kind of keywords they use for searching that kind of products online. So that will be useful to you for getting business from local public.

Use Online Communities and Forums :-

Another way of keyword research for non English sites is to use online communities and forums. This method is very useful to those people who doesn’t know the other language or who knows only English language. In this method you have to participate in language related online communities and forums (eg. France Yahoo Answers for French websites). You have to submit your questions in those forums and online communities So you will get the answers of your questions through online communities and forums. Now you might be thinking regarding submission of questions in French language, as you don’t know French … OK… OK… Now you have to use translation tool. You can use Google Translation Tool and many more available online. In this tool you can write your questions in English and get translated in other languages and then paste those questions in online communities and forums, and whenever you get the answers then again you can translate other language words in English. Through this method you can get the idea about particular products from general people who are using internet and which keywords they are using for searching particular products.

Use Keyword Research Tools :-

Third method of keyword research is use keyword research tool. Already I have said you that there are no tools for keyword research of non English languages. Here we can translate the English keywords in other language keywords. As for example.

English Keyword – search engine optimization – Translate this keyword in other languages

French – optimisation du moteur de recherché

German – Suchmaschinen-Optimierung

Spanish – optimización del motor de búsqueda

By this way you can do your keyword research for non English sites. This method is difficult for you when you have Arabic, Chinese, Russian, Korean language websites (Only in case of you don’t know these kind of languages). If you know those kinds of languages then it will not create problem for you.

By these three methods you can do keyword research for non English websites and you can target primary keyword and secondary keyword on your particular page. And also by the way of translation you also can do optimization of your non English sites.

If you have any other idea for keyword research of non English sites. You are free to share it here.

Note :-

Recently my talk with my friend Maria Podolyak. She told me that there is Google keyword research tool is available in other languages. (as example. For keyword research of French language you can use this tool https://adwords.google.fr/select/KeywordToolExternal ). Same way you can find keyword research tools for other languages. She also suggested me one more Keyword Research tool for Russian language and its for Yandex Search Engine. Yandex is popular search engine in Russia.